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Character Lures

BUSINESS VALUES

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OUR MISSION IS TO PROVIDE HIGH QUALITY FISHING TACKLE WITH TRUST, EXPERTISE  AND INNOVATION. BUY WITH CONFIDENCE KNOWING THE WE USE THE TACKLE OURSELVES AND STAND BY IT 100% 

OUR QUALITY PRODUCTS

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WE NEVER CUT CORNERS AND QUALITY AND NEVER WILL! OUR TACKLE IS DESIGNED TO WITHSTAND ANYTHING YOU CAST IT AT! WE BELIEVE IN OUR PRODUCTS SO MUCH, WE GIVE A 1 YEAR WARRANTY ON OUR PAINT! IF WHILE FISHING THE PAINT  COMES OFF IN 1 YEAR WE WILL REPLACE THE LURE FOR FREE!!! WARRANTY IS NOT OFFERED ON PERSONALIZED LURES AS ITS A DIFFERENT CLEAR PROCESS BUT IT WILL HOLD UP TO SOME BEATING...

Who We Are

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We're originally from Southern California and now reside in Idaho... My wife and I love fishing, our first passion was pier fishing on the ocean, then discovered the Eastern Sierras (June Lake). We are dedicated anglers just like you! We get up early in the morning (Gap Band playing in the background) and hit the water right before sunrise. The anticipation of a beastly fish, hitting your choice of Character Lures. Hold on for what could be the fight of your life!!! Our passion is to create custom fishing lures that we love to test and catch fish with, then provide them to our fellow anglers, knowing that you will have a great experience with them as well!!!

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Character Lures

(208) 398-6189